11x777 Privacy Policy

This Privacy Policy ("Policy") describes how 11x777 ("the Company", "we", "us", or "our") collects, processes, stores, and protects the personal data of users ("you", "your", "the player") who access or register on the 11x777 online gaming platform at https://11x777.org (the "Platform"). This Policy applies to all services offered through the Platform, including cricket sports betting, live casino games, slot games, Tower, and MG Live tables.

11x777 operates under an international gaming licence and is committed to handling personal data responsibly, transparently, and in full compliance with applicable data protection laws and our regulatory obligations — including anti-money-laundering (AML) and know-your-customer (KYC) requirements that apply to licensed gaming operators.

By registering an account, making a deposit, or continuing to use the 11x777 Platform after this Policy has been published or updated, you acknowledge that you have read, understood, and agreed to the data practices described herein. If you do not agree with any part of this Policy, you should discontinue use of the Platform and may request account closure by contacting our support team.

11x777 collects personal data through several channels: directly from you when you register or interact with the Platform, automatically through your use of the Platform, and in limited cases from regulated third-party sources such as identity verification providers and payment processors.

The categories of personal data we collect are set out in the table below:

We do not intentionally collect sensitive personal data (such as racial or ethnic origin, political opinions, health data, or religious beliefs) unless it is voluntarily provided in the context of a responsible gaming support request, in which case it is handled with the highest level of confidentiality and used solely for the purpose of providing the requested support.

11x777 processes personal data only for specific, documented, and legitimate purposes. We do not use your data for any purpose incompatible with those listed below without first obtaining your explicit consent or as otherwise required by law.

• Account Management: Creating, maintaining, verifying, and closing your 11x777 player account in accordance with our Terms & Conditions.
• Identity Verification (KYC): Confirming your age (21+), identity, and residential address as required under our gaming licence obligations and Pakistan's AML/KYC regulatory framework.
• Payment Processing: Facilitating PKR deposits and withdrawals via JazzCash, EasyPaisa, HBL, UBL, Allied Bank, Meezan Bank, SadaPay, and USDT TRC20 — and reconciling financial records accordingly.
• Gaming Services: Delivering cricket betting markets, live casino games, slot products, Tower, and MG Live experiences, and settling your wagers correctly.
• Fraud Prevention & Security: Detecting, investigating, and preventing fraudulent activity, money laundering, multi-accounting, and other prohibited conduct as defined in our Terms & Conditions.
• Responsible Gaming: Monitoring gameplay for indicators of problem gambling behaviour, enforcing deposit limits and self-exclusion requests, and routing players to appropriate support resources.
• Legal Compliance: Meeting our obligations under applicable gaming regulations, financial crime legislation, and any lawful requests from regulatory or law enforcement authorities.
• Customer Support: Responding to your queries, resolving disputes, and maintaining records of communications for quality assurance and compliance purposes.
• Platform Improvement: Analysing aggregated, anonymised usage data to improve platform performance, fix technical issues, and develop new features.
• Marketing Communications: Sending you promotional offers, bonus notifications, and platform updates — only where you have opted in and subject to your ability to opt out at any time.

Every instance of personal data processing at 11x777 is grounded in one or more of the following legal bases:

• Contractual Necessity: Processing required to fulfil our contract with you — including operating your account, processing deposits and withdrawals, and settling gaming transactions.
• Legal Obligation: Processing required to comply with applicable laws, including AML legislation, gaming licence conditions, and regulatory reporting requirements.
• Legitimate Interests: Processing necessary to pursue our legitimate business interests — such as fraud prevention, platform security, and service improvement — where those interests are not overridden by your fundamental rights and freedoms.
• Consent: Processing based on your freely given, specific, informed consent — principally for marketing communications. You may withdraw consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
• Vital Interests: In exceptional circumstances, processing may be necessary to protect your vital interests or those of another individual — for example, in the context of a serious responsible gaming concern.

11x777 does not sell, rent, or trade your personal data to any third party for their own marketing or commercial purposes. We share personal data only in the limited circumstances described below, and always subject to appropriate contractual data protection obligations.

• Payment Processors: JazzCash, EasyPaisa, HBL, UBL, Allied Bank, Meezan Bank, SadaPay, and our USDT TRC20 processing partner receive the minimum data necessary to execute your transactions securely.
• Identity Verification Providers: Regulated KYC/AML service providers receive your identity documents and biometric data solely for the purpose of verifying your identity as required under our licence conditions.
• Game Content Providers: Third-party game studios and live dealer platform providers receive session data necessary to deliver their products within the 11x777 environment. These providers operate under strict data processing agreements.
• Regulatory & Law Enforcement Authorities: We may disclose personal data to gaming regulators, financial intelligence units, or law enforcement agencies where required by law or court order, or where we have a good-faith belief that disclosure is necessary to prevent or investigate fraud, money laundering, or other illegal activity.
• Professional Advisors: Our legal counsel, auditors, and compliance consultants may access personal data on a strictly need-to-know basis and are bound by professional confidentiality obligations.
• Corporate Transactions: In the event of a merger, acquisition, or sale of substantially all our assets, personal data may be transferred to the acquiring entity, subject to equivalent data protection commitments.

11x777 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, including for the purpose of satisfying any legal, accounting, or regulatory reporting requirements.

As a general rule, the following retention periods apply:

• Account & Identity Data: Retained for the duration of your active account plus a minimum of five (5) years following account closure, as required under AML and gaming licence obligations.
• Financial Transaction Records: Retained for a minimum of seven (7) years following the date of each transaction in accordance with applicable financial record-keeping requirements.
• Gaming Activity Logs: Retained for a minimum of three (3) years for responsible gaming monitoring, dispute resolution, and regulatory audit purposes.
• Customer Support Communications: Retained for a minimum of two (2) years following the closure of each support interaction.
• Marketing Consent Records: Retained for the duration of your consent plus a reasonable period thereafter to demonstrate compliance.

At the end of the applicable retention period, personal data is securely deleted or permanently anonymised such that it can no longer be linked to you as an individual. Anonymised, aggregated data may be retained indefinitely for statistical and analytical purposes.

The 11x777 Platform uses cookies and similar tracking technologies to deliver a functional, personalised, and secure user experience. A cookie is a small text file placed on your device by your web browser when you visit the Platform. Cookies do not contain executable code and cannot access other files on your device.

We use the following categories of cookies:

• Strictly Necessary Cookies: Essential for the Platform to function. These include session authentication cookies, security tokens, and load-balancing cookies. They cannot be disabled without materially impairing your ability to use the Platform.
• Functional Cookies: Remember your preferences such as language selection, display settings, and recent game history to improve your experience across sessions.
• Performance & Analytics Cookies: Collect anonymised data about how users navigate the Platform — such as pages visited, time spent, and error events — to help us improve platform performance and content.
• Responsible Gaming Cookies: Store your session duration and activity indicators locally to support reality check notifications and session limit enforcement.

11x777 does not use advertising tracking cookies or permit third-party advertisers to place tracking technologies on the Platform. Any analytics data collected is processed in aggregate and anonymised form and is not used to build individual advertising profiles.

11x777 implements a comprehensive and layered information security programme designed to protect personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. Our security measures include, but are not limited to, the following:

• Encryption: All personal data transmitted between your device and the 11x777 Platform is encrypted using industry-standard TLS (Transport Layer Security) protocols. Sensitive data stored in our systems is encrypted at rest using AES-256 encryption.
• Access Controls: Access to personal data is restricted on a strict need-to-know basis. All staff and third-party personnel with access to personal data are subject to confidentiality obligations and role-based access controls.
• Authentication: Player accounts support two-factor authentication (2FA) via SMS OTP to prevent unauthorised account access. Internal systems require multi-factor authentication for all administrative access.
• Infrastructure Security: The Platform is hosted on secure, geographically resilient server infrastructure with regular penetration testing, vulnerability scanning, and patch management processes in place.
• Incident Response: 11x777 maintains a documented data breach response procedure. In the event of a breach that poses a material risk to your rights and freedoms, we will notify affected players and relevant regulatory authorities within the timeframes required by applicable law.

Subject to applicable law and our regulatory obligations, you hold the following rights in respect of your personal data held by 11x777:

• Right of Access: You may request a copy of the personal data we hold about you, together with information about how it is being processed.
• Right to Rectification: You may request correction of any inaccurate or incomplete personal data we hold about you.
• Right to Erasure: In certain circumstances, you may request that we delete your personal data. This right is subject to limitations where retention is required by law or for the establishment, exercise, or defence of legal claims — including our AML and gaming licence obligations.
• Right to Restrict Processing: You may request that we restrict the processing of your personal data in certain circumstances — for example, while the accuracy of the data is disputed.
• Right to Data Portability: Where processing is based on your consent or on a contract, and is carried out by automated means, you may request a copy of your personal data in a structured, commonly used, machine-readable format.
• Right to Object: You may object to processing based on our legitimate interests. We will cease such processing unless we can demonstrate compelling legitimate grounds that override your interests or rights.
• Right to Withdraw Consent: Where processing is based on your consent (e.g., marketing communications), you may withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact the 11x777 data team at [email protected] with the subject line "Data Rights Request" and your registered username. We will respond within 30 calendar days. In some cases, we may need to verify your identity before processing your request.

The 11x777 Platform is strictly restricted to individuals aged 21 years and above. We do not knowingly collect, process, or retain personal data from any individual under the age of 21. Age verification is a mandatory step in the 11x777 registration and KYC process, and accounts identified as belonging to individuals under 21 will be immediately suspended and all associated data handled in accordance with our underage account closure procedure.

If you believe that a minor has registered on the 11x777 Platform or that personal data relating to a minor has been collected in error, please contact us immediately at [email protected]. We will investigate and take appropriate action without delay.

As an internationally licensed online gaming operator, 11x777 may transfer personal data to, and process personal data in, countries outside Pakistan. This may occur where our server infrastructure, identity verification providers, game content partners, or other data processors operate from jurisdictions other than Pakistan.

Where personal data is transferred internationally, 11x777 ensures that appropriate safeguards are in place to protect that data to a standard at least equivalent to that required under applicable Pakistani data protection law. Such safeguards may include:

• Standard contractual data protection clauses incorporated into agreements with receiving entities.
• Transfer to jurisdictions that have been assessed as providing an adequate level of data protection.
• Binding corporate rules where transfers occur within a corporate group.

You may request further information about the specific safeguards applied to any particular international transfer of your personal data by contacting us at [email protected].

The 11x777 Platform integrates third-party game content from licensed game studios and live dealer providers. When you launch a third-party game within the 11x777 environment, that provider's software may process certain technical data (such as session tokens and game outcome data) in accordance with their own privacy and security policies. 11x777 ensures that all integrated game providers operate under contractual data protection obligations consistent with this Policy.

The 11x777 Platform does not contain links to external third-party websites for general browsing purposes. In the limited circumstances where a reference is made to an external resource (such as a responsible gaming support organisation), 11x777 is not responsible for the privacy practices or content of that external resource, and you should review their privacy policy independently before providing any personal data.

11x777 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or regulatory requirements. Where changes are material, we will notify registered players via email or an in-platform notification prior to the revised Policy taking effect.

The date of the most recent revision is displayed at the top of this document. We encourage you to review this Policy periodically to stay informed about how we protect your personal data. Continued use of the 11x777 Platform following the effective date of any revised Policy constitutes your acceptance of the updated terms.

All previous versions of this Privacy Policy are archived and available on request by contacting our support team. If you have any concerns about changes to this Policy, please contact us before continuing to use the Platform.

If you have any questions, concerns, or requests relating to this Privacy Policy or the way in which 11x777 processes your personal data, please contact our team through the following channel:

[email protected]

Please include "Privacy Policy Enquiry" or "Data Rights Request" in the subject line of your message, along with your registered 11x777 username, so that your message is routed promptly to the appropriate team member. Our data team is available seven days a week and will respond to all privacy-related enquiries within 30 calendar days.

For matters specifically relating to responsible gaming, self-exclusion, or account closure, please visit our dedicated Responsible Gaming page or state "Responsible Gaming Request" clearly in your message.